HERD designs stylish and hardworking bags for stylish and hardworking people. The commute, the school run, the shops, the picnic, the festival, the sports field, HERD bags are for all people who need to carry ‘stuff’. With their designer based in Rio, HERD produce bags that are reusable and practical but also look great. HERD was started by Nancy Powell. After years of advising well-known brands on sustainability, she decided to take everything she had learned about bags, recycling and brands to set up HERD. Nancy is mother of three young children and Chief Herder in her family.