I set up blossom & roar during lockdown in 2020 with the aim of providing a stylish edit of gorgeous pieces from small and independent brands. 

I love shopping (like, really love it!) and I wanted to make sure I was doing so in a responsible and positive way. There is endless choice, and I was becoming increasingly wary of everything being so immediately and cheaply available. I started craving a slower, more considered approach, without compromising on style.

The aim of blossom & roar is to champion small and independent brands. Bringing together unique and gorgeous designers in one place to offer a beautiful and inspiring range of fashion and lifestyle pieces. Some of the brands are just starting out and others are more established, the majority have been founded by women. The aim is for each business to blossom and roar together.

All of the brands stocked by blossom & roar have ethical work practices and sustainability in common. Whether that be lines made from recycled products, minimising waste, using end of roll fabrics, traditional artisanal methods or giving back to their communities through training, education and a fair and decent wage. The emphasis is on responsible, slow, considered manufacturing.  This is the way I believe retail should be.

I used to work in fashion buying and took a long break to be at home with my 3 boys. After my youngest started school, I was ready to reclaim my professional and creative side.  I have always dreamt of opening my own store and here we are…!  I hope you love it as much as I do.

Together we empower each other to blossom and roar.

Love Kate x